zoloft ad summary

This ad is for the prescription drug Zoloft. Zoloft is an antidepressant. According to the ad, it works by correcting a chemical imbalance between nerves in the brain. The ad starts out with a little ball with a face that looks very sad. Then a bird comes along but the ball is still sad and doesn’t want to do anything. Presumably after taking Zoloft, the ball is very happy and plays around with the bird. This ad is very effective for a number of reasons. One of them is that its has key words written on the screen, and I think that even if a deaf person was watching this, they would still get the point of the ad. Another reason it is so effective, is because there are no, people, and the average person is used to seeing people in an ad, so the switch will make them want to look at it. The ad is going out to depressed people. It is also playing off of the myth that a pill can correct anything. The advertisement is assuming that you agree with this myth, and that either you, or someone you know and care about is depressed.

zoloft ad

summary of burger king ad

This commercial is using the myth that meat is a masculine thing. They do not get filled up by quiche, tofu, and other foods that are commonly associated with women. The ad shows a man getting fed up that he is hungry and can;t find something to eat. He starts crossing the street, presumably to find something more filling. He is soon joined by a group of other men who seem to have the same idea in mind. In the end, there is a whole bunch of men that are going at the same thing: a burger from Burger King. Also, there is an old guy pushing a truck, just to be able to get the hamburger that is close to him. And, on the topic of amazing strength, a few guys were able to topple over a van just because they had a hamburger from Burger King.

zyrtec ad summary addition

So, here is more to my Zyrtec ad summary. The woman is wearing light clothing, particularly a yellow shirt. The ad is playing with the fact that most people think that yellow is a color associated with spring, and happiness. This ad has a vast audience because many people have indoor, and outdoor allergies. There is a myth that this ad is basing itself on. In America, most people seem to think that if there is a problem with some part of you, you can take a pill, and that will fix it. This advertisement is playing off of this. It even shows a picture of a Zyrtec bottle, both before and after it became over the counter. In addition, the ad wants you to think that even if you don’t have bad allergies, you can still take Zyrtec and get relief.

zyrtec ad summary

This advertisement is about Zyrtec. The ad’s one and only speaker is a woman. The reason for this being that since Zyrtec is now available without a prescription, women, who are the main shoppers, will see the product and perhaps by it. Half of the ad shows the indoors, and the other half shows the outdoors. This is because Zyrtec treats indoor and outdoor allergies. It also shows the things that most people are allergic to. For example: flowers, dogs, and dust. There is music, which is upbeat, and the woman in the ad seems to be smiling. Along with the bright colors of the ad, it makes you think that if you take Zyrtec you will feel good and have a good, happy life. It also shows a picture of the actual product so that you know what you are looking for in the stores. This ad is targeting a population that doesn’t want to and/or can’t go to a doctor, because it says that Zyrtec is “now available without a prescription”.

zyrtec ad

summary of garnier fructis

This is an ad for Garnier Fructis. It is something you use in your hair that is supposed to make it look shiny and healthy. The beginning of the ad shows a woman with with dull hair at what seems to be a party. The background is dark and the music is kind of dull. It then shows that this women is using Garnier Fructis. Afterwards, it shows her hanging out with a guy, with a light background, shiny hair and happy music. She appears to be having a good time. The intention of this ad is to make you think that this product will make your hair shiny. Now, if your hair is shiny, guys will like you, hand out with you ect. In short, you'll have fun. The ad is assuming that guys like when girls have shiny hair. It is also assuming that girls want shiny hair, and think it's pretty. Truth is that most girls think that their hair is very important, and if it looks dull, then they look dull. Also, people tend to think that blond hair looks good.

lipitor ad summary

This ad is about Lipitor. This advertisement is being aimed at the middle-aged and older population. The only speaker in the advertisement is a white male who looks like he could easily be in his 60’s. He speaks about the drug, its potential side affects and who should not take it. There is music in the ad. It is upbeat but does not take away from what this man is saying. There are multiple pictures of hearts because the speaker is constantly talking about heart disease. He explains that Lipitor can decrease your risk for heart disease and stroke. The ad starts off in a big room and with the exception of when the film switches to what looks like a university (the ad is explaining that the main speaker created the artificial heart), it seems to stay in that same building. There are a lot of light colors in the ad. This makes the viewer feel more upbeat and happy, so that he/she will want to hear what is being said.

lipitor ad

race in ads

Be it for good or bad, using race in ads tends to be a very effective way to advertise a product. In the 30's and 40's, if a product had a black person on it, and that person was portrayed as either a butler or mammy, the product tended to sell better than if it didn't have either one of these people. The reason for this is that people at that time, who would by products such as rice in a box or already-made pancakes you only have to add a few ingredients to, tended to be wealthy and they had some money to spare. If you had money to spare, you tended to have either a butler and/or mammy. The pictures are there because of the type of people buying it. Although nowadays, people aren't really so happy about using race in ads, it is still done, but not to the degree like in the mid nineties.

Patriotism - effective?

I think that patriotism is an effective campaigning technique. It gets many messages across. A few of the possibilities are: I know where you are coming from, I am in this for you, I am just like you and believe in the same things that you believe in, and I understand what you are saying. When the candidate talks about patriotism, it makes the listener feel like they are part of a whole. Also, using the concept of religion is very effective many times in a national campaign because the majority of people in a nation are religious in one way or another.

nexium ad summary

This ad is about Nexium, the purple pill. It is relatively short and gets strait to the point. The main person in this ad is a middle-aged man who is known as the “finisher dad” because he keeps on telling his kids to finish things. He thinks that he is finished with his heartburn problem, but then his doctor tells him otherwise. Apparently Nexium fixes more than just the heartburn. It heals the burns and erosions in your esophagus caused by heartburn as well. The ad actually illustrates this by taking the viewer into the body and showing the burns dissipating. There is text in the ad, but it is just there to give you extra information about the “purple pill”. This ad wants you to understand and believe that Nexium really works, and that you should use it, but only after talking to your doctor.

nexium ad

you tube video summary

I know that this is a bit late, but this summary has to do with the you tube video i posted for my first ad. This ad is about advertising on web 2.0. Web 2.0 is the Internet how we know it today. The ad is directed to someone who has something to advertise. It explains how to advertise on the web and explains different ways to do that. The ad shows a white male talking the whole time, in what appears to be his office. There are no props in this ad. There are no sound effects or music but it is not mono-toned, so it makes it easy to listen to. Also, he gets to the point right away. It is meant to inform you of something. It makes no promises. The only way you are able to connect with what is going on in the ad is if you have something you wish to advertise. In this sense, the ad is very effective. The goal is to give specific information to a specific group of people and this is exactly what the ad does.

This ad is about a cough suppressant called Arrestin. Its claim is that because it is not narcotic, you can safely use more of it then the other cough medicines, and plus it comes without a prescription. This ad is all in black and white and resembles the time of the 50’s and 60’s, when black and white television was very popular. There are two people in the whole ad, the first one, a grown male, is speaking throughout the entire ad. At one point there is a young girl, and she is receiving the medicine. They both seem to be American. There is no music in the advertisement, and it seems to get right to the point. The main prop in the ad is the bottle of Arrestin, which the male holds most of the time. This advertisement seems to be directed toward parents to buy this cough syrup for their children.

Ad #2 - Cough Syrup

fear - legitimate tactic?

I think that while fear is a useful tactic in some campaigns, it should not be an accepted means of campaigning. In any case, it should be limited. There are several examples of times that fear worked for a candidate to win a campaign, as well as many that show that it did not work. One example of a fear campaign working was in 1964, when Lyndon Johnson won by saying that Barry Goldwater would blow up the world. One example of it not working is when Jimmy Carter was unable to win over Ronald Reagan in 1980. Carter was trying to say how Reagan was "out of the mainstream". Now, fear is being used in this campaign as well. It is a known thing that Barack Obama has ties to terrorist groups. Whether or not this knowledge will be useful for getting people not to vote for Obama becoming President will become apparent in the upcoming elections.

Ad about medicines 1 summary

This ad is actually part of a commercial for the product Head-On. It is said that when you roll it on your forehead when you have a headache, it helps to quickly relieve you of the pain. During the full commercial, more is said about the product, but the essence is still here, you place Head-On directly on your forehead. In this ad, they do not use any music, which I find interesting. Most ads I have seen involve some sort of music. I assume the reason that there is no music, is because the person who put the ad on the Internet wants the person to focus on the product, and not necessarily on the music or any other distraction. As can be seen, this advertisement involves repeated instructions on how to use the product, and then mentions that you don’t have to go to your doctor to start using it. It gets straight to the point.

Ad about medicines 1

negative ads

I am against negative campaigning. The way that the two people involved go after each other is not nice, and just causes bad feelings. I understand the view that the two people are either expecting it, or, since they are both doing it, it's fine, and not so much of an issue. This doesn't make it the correct thing to do. If you do not agree with the other person for whatever reason, talk to the person about it. I don't think that publicly embarrassing, or otherwise going after the other person is a wise way to deal with the issue.

you tube video

Here is the link to a you tube video about advertising on websites

http://www.youtube.com/watch?v=Yr1EM1ZDQkk