Saturday, October 25, 2008

Ad about medicines 1 summary

This ad is actually part of a commercial for the product Head-On. It is said that when you roll it on your forehead when you have a headache, it helps to quickly relieve you of the pain. During the full commercial, more is said about the product, but the essence is still here, you place Head-On directly on your forehead. In this ad, they do not use any music, which I find interesting. Most ads I have seen involve some sort of music. I assume the reason that there is no music, is because the person who put the ad on the Internet wants the person to focus on the product, and not necessarily on the music or any other distraction. As can be seen, this advertisement involves repeated instructions on how to use the product, and then mentions that you don’t have to go to your doctor to start using it. It gets straight to the point.

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