lipitor ad summary

This ad is about Lipitor. This advertisement is being aimed at the middle-aged and older population. The only speaker in the advertisement is a white male who looks like he could easily be in his 60’s. He speaks about the drug, its potential side affects and who should not take it. There is music in the ad. It is upbeat but does not take away from what this man is saying. There are multiple pictures of hearts because the speaker is constantly talking about heart disease. He explains that Lipitor can decrease your risk for heart disease and stroke. The ad starts off in a big room and with the exception of when the film switches to what looks like a university (the ad is explaining that the main speaker created the artificial heart), it seems to stay in that same building. There are a lot of light colors in the ad. This makes the viewer feel more upbeat and happy, so that he/she will want to hear what is being said.