nexium ad summary

This ad is about Nexium, the purple pill. It is relatively short and gets strait to the point. The main person in this ad is a middle-aged man who is known as the “finisher dad” because he keeps on telling his kids to finish things. He thinks that he is finished with his heartburn problem, but then his doctor tells him otherwise. Apparently Nexium fixes more than just the heartburn. It heals the burns and erosions in your esophagus caused by heartburn as well. The ad actually illustrates this by taking the viewer into the body and showing the burns dissipating. There is text in the ad, but it is just there to give you extra information about the “purple pill”. This ad wants you to understand and believe that Nexium really works, and that you should use it, but only after talking to your doctor.