zyrtec ad summary

This advertisement is about Zyrtec. The ad’s one and only speaker is a woman. The reason for this being that since Zyrtec is now available without a prescription, women, who are the main shoppers, will see the product and perhaps by it. Half of the ad shows the indoors, and the other half shows the outdoors. This is because Zyrtec treats indoor and outdoor allergies. It also shows the things that most people are allergic to. For example: flowers, dogs, and dust. There is music, which is upbeat, and the woman in the ad seems to be smiling. Along with the bright colors of the ad, it makes you think that if you take Zyrtec you will feel good and have a good, happy life. It also shows a picture of the actual product so that you know what you are looking for in the stores. This ad is targeting a population that doesn’t want to and/or can’t go to a doctor, because it says that Zyrtec is “now available without a prescription”.