zoloft ad summary

This ad is for the prescription drug Zoloft. Zoloft is an antidepressant. According to the ad, it works by correcting a chemical imbalance between nerves in the brain. The ad starts out with a little ball with a face that looks very sad. Then a bird comes along but the ball is still sad and doesn’t want to do anything. Presumably after taking Zoloft, the ball is very happy and plays around with the bird. This ad is very effective for a number of reasons. One of them is that its has key words written on the screen, and I think that even if a deaf person was watching this, they would still get the point of the ad. Another reason it is so effective, is because there are no, people, and the average person is used to seeing people in an ad, so the switch will make them want to look at it. The ad is going out to depressed people. It is also playing off of the myth that a pill can correct anything. The advertisement is assuming that you agree with this myth, and that either you, or someone you know and care about is depressed.