Friday, November 14, 2008

zoloft ad summary

This ad is for the prescription drug Zoloft. Zoloft is an antidepressant. According to the ad, it works by correcting a chemical imbalance between nerves in the brain. The ad starts out with a little ball with a face that looks very sad. Then a bird comes along but the ball is still sad and doesn’t want to do anything. Presumably after taking Zoloft, the ball is very happy and plays around with the bird. This ad is very effective for a number of reasons. One of them is that its has key words written on the screen, and I think that even if a deaf person was watching this, they would still get the point of the ad. Another reason it is so effective, is because there are no, people, and the average person is used to seeing people in an ad, so the switch will make them want to look at it. The ad is going out to depressed people. It is also playing off of the myth that a pill can correct anything. The advertisement is assuming that you agree with this myth, and that either you, or someone you know and care about is depressed.

Tuesday, November 11, 2008

zoloft ad

summary of burger king ad

This commercial is using the myth that meat is a masculine thing. They do not get filled up by quiche, tofu, and other foods that are commonly associated with women. The ad shows a man getting fed up that he is hungry and can;t find something to eat. He starts crossing the street, presumably to find something more filling. He is soon joined by a group of other men who seem to have the same idea in mind. In the end, there is a whole bunch of men that are going at the same thing: a burger from Burger King. Also, there is an old guy pushing a truck, just to be able to get the hamburger that is close to him. And, on the topic of amazing strength, a few guys were able to topple over a van just because they had a hamburger from Burger King.

zyrtec ad summary addition

So, here is more to my Zyrtec ad summary. The woman is wearing light clothing, particularly a yellow shirt. The ad is playing with the fact that most people think that yellow is a color associated with spring, and happiness. This ad has a vast audience because many people have indoor, and outdoor allergies. There is a myth that this ad is basing itself on. In America, most people seem to think that if there is a problem with some part of you, you can take a pill, and that will fix it. This advertisement is playing off of this. It even shows a picture of a Zyrtec bottle, both before and after it became over the counter. In addition, the ad wants you to think that even if you don’t have bad allergies, you can still take Zyrtec and get relief.

Sunday, November 9, 2008

zyrtec ad summary

This advertisement is about Zyrtec. The ad’s one and only speaker is a woman. The reason for this being that since Zyrtec is now available without a prescription, women, who are the main shoppers, will see the product and perhaps by it. Half of the ad shows the indoors, and the other half shows the outdoors. This is because Zyrtec treats indoor and outdoor allergies. It also shows the things that most people are allergic to. For example: flowers, dogs, and dust. There is music, which is upbeat, and the woman in the ad seems to be smiling. Along with the bright colors of the ad, it makes you think that if you take Zyrtec you will feel good and have a good, happy life. It also shows a picture of the actual product so that you know what you are looking for in the stores. This ad is targeting a population that doesn’t want to and/or can’t go to a doctor, because it says that Zyrtec is “now available without a prescription”.

zyrtec ad

Saturday, November 8, 2008

summary of garnier fructis

This is an ad for Garnier Fructis. It is something you use in your hair that is supposed to make it look shiny and healthy. The beginning of the ad shows a woman with with dull hair at what seems to be a party. The background is dark and the music is kind of dull. It then shows that this women is using Garnier Fructis. Afterwards, it shows her hanging out with a guy, with a light background, shiny hair and happy music. She appears to be having a good time. The intention of this ad is to make you think that this product will make your hair shiny. Now, if your hair is shiny, guys will like you, hand out with you ect. In short, you'll have fun. The ad is assuming that guys like when girls have shiny hair. It is also assuming that girls want shiny hair, and think it's pretty. Truth is that most girls think that their hair is very important, and if it looks dull, then they look dull. Also, people tend to think that blond hair looks good.