you tube video summary

I know that this is a bit late, but this summary has to do with the you tube video i posted for my first ad. This ad is about advertising on web 2.0. Web 2.0 is the Internet how we know it today. The ad is directed to someone who has something to advertise. It explains how to advertise on the web and explains different ways to do that. The ad shows a white male talking the whole time, in what appears to be his office. There are no props in this ad. There are no sound effects or music but it is not mono-toned, so it makes it easy to listen to. Also, he gets to the point right away. It is meant to inform you of something. It makes no promises. The only way you are able to connect with what is going on in the ad is if you have something you wish to advertise. In this sense, the ad is very effective. The goal is to give specific information to a specific group of people and this is exactly what the ad does.

This ad is about a cough suppressant called Arrestin. Its claim is that because it is not narcotic, you can safely use more of it then the other cough medicines, and plus it comes without a prescription. This ad is all in black and white and resembles the time of the 50’s and 60’s, when black and white television was very popular. There are two people in the whole ad, the first one, a grown male, is speaking throughout the entire ad. At one point there is a young girl, and she is receiving the medicine. They both seem to be American. There is no music in the advertisement, and it seems to get right to the point. The main prop in the ad is the bottle of Arrestin, which the male holds most of the time. This advertisement seems to be directed toward parents to buy this cough syrup for their children.

Ad #2 - Cough Syrup

fear - legitimate tactic?

I think that while fear is a useful tactic in some campaigns, it should not be an accepted means of campaigning. In any case, it should be limited. There are several examples of times that fear worked for a candidate to win a campaign, as well as many that show that it did not work. One example of a fear campaign working was in 1964, when Lyndon Johnson won by saying that Barry Goldwater would blow up the world. One example of it not working is when Jimmy Carter was unable to win over Ronald Reagan in 1980. Carter was trying to say how Reagan was "out of the mainstream". Now, fear is being used in this campaign as well. It is a known thing that Barack Obama has ties to terrorist groups. Whether or not this knowledge will be useful for getting people not to vote for Obama becoming President will become apparent in the upcoming elections.

Ad about medicines 1 summary

This ad is actually part of a commercial for the product Head-On. It is said that when you roll it on your forehead when you have a headache, it helps to quickly relieve you of the pain. During the full commercial, more is said about the product, but the essence is still here, you place Head-On directly on your forehead. In this ad, they do not use any music, which I find interesting. Most ads I have seen involve some sort of music. I assume the reason that there is no music, is because the person who put the ad on the Internet wants the person to focus on the product, and not necessarily on the music or any other distraction. As can be seen, this advertisement involves repeated instructions on how to use the product, and then mentions that you don’t have to go to your doctor to start using it. It gets straight to the point.

Ad about medicines 1

negative ads

I am against negative campaigning. The way that the two people involved go after each other is not nice, and just causes bad feelings. I understand the view that the two people are either expecting it, or, since they are both doing it, it's fine, and not so much of an issue. This doesn't make it the correct thing to do. If you do not agree with the other person for whatever reason, talk to the person about it. I don't think that publicly embarrassing, or otherwise going after the other person is a wise way to deal with the issue.

you tube video

Here is the link to a you tube video about advertising on websites

http://www.youtube.com/watch?v=Yr1EM1ZDQkk