lipitor ad summary

This ad is about Lipitor. This advertisement is being aimed at the middle-aged and older population. The only speaker in the advertisement is a white male who looks like he could easily be in his 60’s. He speaks about the drug, its potential side affects and who should not take it. There is music in the ad. It is upbeat but does not take away from what this man is saying. There are multiple pictures of hearts because the speaker is constantly talking about heart disease. He explains that Lipitor can decrease your risk for heart disease and stroke. The ad starts off in a big room and with the exception of when the film switches to what looks like a university (the ad is explaining that the main speaker created the artificial heart), it seems to stay in that same building. There are a lot of light colors in the ad. This makes the viewer feel more upbeat and happy, so that he/she will want to hear what is being said.

lipitor ad

race in ads

Be it for good or bad, using race in ads tends to be a very effective way to advertise a product. In the 30's and 40's, if a product had a black person on it, and that person was portrayed as either a butler or mammy, the product tended to sell better than if it didn't have either one of these people. The reason for this is that people at that time, who would by products such as rice in a box or already-made pancakes you only have to add a few ingredients to, tended to be wealthy and they had some money to spare. If you had money to spare, you tended to have either a butler and/or mammy. The pictures are there because of the type of people buying it. Although nowadays, people aren't really so happy about using race in ads, it is still done, but not to the degree like in the mid nineties.

Patriotism - effective?

I think that patriotism is an effective campaigning technique. It gets many messages across. A few of the possibilities are: I know where you are coming from, I am in this for you, I am just like you and believe in the same things that you believe in, and I understand what you are saying. When the candidate talks about patriotism, it makes the listener feel like they are part of a whole. Also, using the concept of religion is very effective many times in a national campaign because the majority of people in a nation are religious in one way or another.

nexium ad summary

This ad is about Nexium, the purple pill. It is relatively short and gets strait to the point. The main person in this ad is a middle-aged man who is known as the “finisher dad” because he keeps on telling his kids to finish things. He thinks that he is finished with his heartburn problem, but then his doctor tells him otherwise. Apparently Nexium fixes more than just the heartburn. It heals the burns and erosions in your esophagus caused by heartburn as well. The ad actually illustrates this by taking the viewer into the body and showing the burns dissipating. There is text in the ad, but it is just there to give you extra information about the “purple pill”. This ad wants you to understand and believe that Nexium really works, and that you should use it, but only after talking to your doctor.

nexium ad

you tube video summary

I know that this is a bit late, but this summary has to do with the you tube video i posted for my first ad. This ad is about advertising on web 2.0. Web 2.0 is the Internet how we know it today. The ad is directed to someone who has something to advertise. It explains how to advertise on the web and explains different ways to do that. The ad shows a white male talking the whole time, in what appears to be his office. There are no props in this ad. There are no sound effects or music but it is not mono-toned, so it makes it easy to listen to. Also, he gets to the point right away. It is meant to inform you of something. It makes no promises. The only way you are able to connect with what is going on in the ad is if you have something you wish to advertise. In this sense, the ad is very effective. The goal is to give specific information to a specific group of people and this is exactly what the ad does.